This sample brand loyalty survey can be used to gauge how loyal consumers remain to a given brand and the reasons why they do or do not remain so. In this example, the product of interest is cars.
- Please check all types of cars your business owns in column A, how many in column B, and if your company plans to purchase a type of car within the next 12 months in column C.
|
Types |
A | B | C |
| Owns | How Many? |
Plans to Purchase? |
|
| SUV | |||
| Coupe | |||
| Sedan | |||
| Truck | |||
| Minivan | |||
| Sports car |
2.Please check all the makes of cars listed below that your business owns in column A and the makes of cars your business plans to purchase in column B.
| A | B | A | B | ||
| Makes | Owns | Plans to Purchase? | Brands | Owns | Plans to Purchase? |
| Acura | Lexus | ||||
| Audi | Lincoln | ||||
| BMW | Mazda | ||||
| Cadillac | Mercedes-Benz | ||||
| Chevrolet | Mitsubishi | ||||
| Chrysler | Mercury | ||||
| Dodge | Nissan | ||||
| Ford | Oldsmobile | ||||
| Honda | Toyota | ||||
| Infiniti | Volkswagen | ||||
| Jeep | Volvo | ||||
| Other: _____________________ | |||||
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