List three ideas based on the products or services you plan to provide (e.g., children’s clothing, custom menu

design, aromatherapy products):

1. ________________________________________________________________________________________
2. ________________________________________________________________________________________
3. ________________________________________________________________________________________

List three ideas based on your special niche (e.g., affordable children’s special occasion clothes, exclusive

designs for the small restaurateur, aromatherapy for the office environment):

1. _________________________________________________________________________________________
2. __________________________________________________________________________________________
3. __________________________________________________________________________________________

List three ideas based on your special niche (e.g., affordable children’s special occasion clothes, exclusive

designs for the small restaurateur, aromatherapy for the office environment):

1. _________________________________________________________________________________________
2. _________________________________________________________________________________________
3. _________________________________________________________________________________________

List three ideas combining a favorite theme with your special niche: (e.g., Tea Party children’s party clothes,

Table for Two menu designs, The Tranquil Desk aromatic office products):

1. _________________________________________________________________________________________
2. _________________________________________________________________________________________
3. _________________________________________________________________________________________

After you’ve decided which name you like best, ask yourself a few important questions

• Have you said it aloud to make sure it’s easily understood and pronounced? (Has it passed muster with your family? Have you had a friend call to see how it sounds over the phone?)
• Have you checked your local Yellow Pages to make sure the same or a similar name is not already listed?
• Have you checked with your local business authority to make sure the name is available?
• Have you started your trademark search?