This work sheet will help you define your target audience by describing its demographic characteristics. Answer all the questions on the work sheet. When you are finished, compare your demographic profile against the demographic makeup of your market area. This will help identify the number of people or businesses in your market area that match your demographic profile, which will help you determine the viability of your business. If you are selling to more than one demographic group, describe them in different work sheets.

Customer Profile

1. Are your customers individuals or businesses?

 

 

2. If they are individuals, describe their gender, age, income level and any other significant demographic variables.

 

 

3. If they are businesses, describe the industries, sales levels and any other relevant descriptors of the businesses you will target.

 

 

Geographic Profile

4. Where are your customers located?

 

 

5. How many customers are located in your market?

 

 

6. How many unit sales are in your market each year?

 

 

7. What is the dollar value of the sales that occur in your market each year?