|
Mail Surveys |
Cost |
|
| Printing questionnaires | ||
| Envelopes | ||
| Postage for mailing questionnaire and for return postage | ||
| Incentives for questionnaire response | ||
| Staff time and cost for analysis and presentation of results | ||
| Independent researcher cost | ||
| Other costs | ||
| Total Mail Survey Costs | ||
|
Phone Surveys |
Cost |
|
| Preparation of the questionnaire | ||
| Interviewer’s fee | ||
| Phone charges | ||
| Staff time and cost for analysis and presentation of results | ||
| Independent researcher cost | ||
| Other costs | ||
|
Total Phone Survey Costs |
||
|
Personal Interviews |
Cost |
|
| Printing of questionnaires and prompt cards | ||
| Interviewer’s fee and expenses | ||
| Incentives for questionnaire response | ||
| Staff time and cost for analysis and presentation of results | ||
| Independent researcher cost, if any | ||
| Other costs | ||
|
Total Personal Interviews Costs |
||
|
Group Discussion |
Cost |
| Interviewer’s fee and expenses in recruiting and assembling the groups | |
| Renting the conference room or other facility and cost of recording media such as tapes, if used | |
| Incentives for group participation | |
| Staff time and cost for analysis and presentation of results | |
| Independent researcher cost, if any | |
| Other costs | |
|
Total Group Discussion Costs |
|
|
Total Market Research Costs |
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